Monthly Archives: April 2011

CANADIANS OVER 55 ARE DRIVING GLOBAL GROWTH OF ONLINE USE

Canadians are one of the world’s most engaged online audiences.  Social media site usage by Canucks saw strong growth in 2010 (up another 13% over 2009).  Although overall usage is still highest among the younger set, the greatest growth in usage is from persons over 55.   More firms are using this fact to advertise online: 15.6 billion online ad impressions were delivered in Q4 of 2010 alone on social networking sites- Facebook continues to be the most popular. Continue reading …