Chinook Country Tourism Association (Alberta, Canada)
Tourism Clustering Project: Project cordination and EQ expertise/training in the development and marketing of tourism clusters in southwestern Alberta, linked to an online booking system.
Sustainable Tourism International (Oregon, USA)
North American Marketing Campaign for Namibia, Africa: the provision of festivals and events expertise for a marketing campaign to attract more North American visitors to Namibia.
Go2- the resource for people in tourism (BC, Canada)
Employing Persons with Disabilities (PWD) in the BC Tourism Industry: the development of a proposal and implementation plan for a pilot project for integrating PWD’s into tourism
Parks Canada (Canada)
Market Planning Input for Canada’s Mountain Parks (Banff, Jasper, Waterton Lakes, Kootenay, Yoho, Glacier and Mt. Revelstoke National Parks): Provision of advice to the field units of all seven of the mountain parks on visitor experience planning, employing the Canadian Tourism Commission’s Explorer Quotient™ (EQ)market segmentation tool, as it applies to both attracting and satisfying the needs of park visitors. The project was delivered in collaboration with P J Osler & Associates.
Market Planning Input for the Icefields Parkway (Banff and Jasper National Parks): Mahon Jones & Associates was retained to integrate a Market Planning component into the Icefields Parkway Management Plan. The project was delivered in collaboration with P J Osler & Associates.
Canadian Tourism Commission (Canada)
Signature Experiences Training Program: Development of instructional materials and delivery of training programs for EQ trainers, licensees and small and medium-sized tourism businesses.
EQ Workshops for Small and Medium-Sized Tourism Enterprises (SMEs): development and presentation of workshops to assist small and medium-sized tourism enterprises utilize the CTC’s Explorer Quotient™ Model. Delivered in collaboration with P J Osler & Associates.
EQU: Development of an educational framework and business model for EQ trainers
EQ Worksheets for SME’s: Development of EQ Worksheets, part of the CTC’s EQ Toolkit for small and medium-sized tourism enterprises. The project was delivered in collaboration with P J Osler & Associates.
BC Olympic and Paralympic Winter Games Secretariat (BC, Canada)
Winning Strategies for Business: The Winning Strategies Workshop was developed to assist BC small and medium-sized enterprises in identifying, developing and capitalizing on opportunities associated with the Games, building competencies around sustainable practices and business-to-business partnerships. The project was delivered in collaboration with Grant Thornton LLP.
Vancouver, Coast and Mountains Association (BC, Canada)
General Consulting: Mahon Jones & Associates was retained to advise and assist the organization on government relations.