Destination and Product Development

A good tourism destination is determined by the quality of the experiences it can deliver. A great tourism destination offers quality experiences that are unique from those offered anywhere else in the world. Accomplishing this is dependent on many factors –access, cultural and environmental authenticity, unique qualities, and solid services are just a few.

At MJA we focus on working with destination planners, marketers and service providers to develop places that people enjoy living in and that others want to visit. This means looking at all factors that affect the quality of the visit and creating opportunities for locals to enjoy vacationing in their own back yard.

This also means assisting destinations in developing ‘critical mass’ business clusters and networks that promote experience-building, the sharing of ideas, packaging and cooperative marketing and other synergies.