Tourism Planning

“Vision, mission, goals and objectives…” – you’ve heard that before. Change that to vision that is strategic, a mission that is purposeful and goals that are lofty but achievable. Add in a dynamic action plan and stakeholders who are your champions and best customers. Now that’s a strategic plan.


Our approach to tourism planning is inventive, innovative and inclusive. Our goals are your goals. We can call on a range of strategic planning approaches to get the job done, and adapt them to fit the unique culture of your organization/company and its stakeholder group.

Part of our approach to support tourism planning is on-going research into destination marketing organization (DMO) funding and governance, fueling our expertise in this subject area. To view a presentation by MJA on DMO funding and governance in North America, click the link below:
Destination Funding & Governance, Oct 2015